• Governance

    The Pacific National Exhibition (PNE) operates Hastings Park on behalf of the City of Vancouver and is governed by a City Council appointed Board of Directors.

    The PNE Board of Directors’ purpose is to ensure the continued success of the PNE, while working in harmony with the local and city-wide community, business, management and staff.

    Currently there are 9 members comprised of the following: 1 City of Vancouver Councillor to serve as Chair, the General Manager of the Vancouver Park Board, to serve as Vice-Chair, three City employees and four non-City (independent) Directors.

    The PNE Board of Directors meets with the PNE Executive Management Team on a regular basis throughout the year to discuss the operations and policies of the PNE.


    PNE Board of Directors

    Councillor Raymond Louie – Chair
    Malcolm Bromley – Vice Chair
    Patrice Impey – Treasurer
    Richard Saunders
    Jackie Hogue
    Ty Speer
    Jerry Dobrovolny
    Kaye Krishna
    Anita Zaenker

  • Executive Management

    Michael McDaniel
    President and Chief Executive Officer

    As the President & CEO, Michael is responsible for the overall operation of the PNE. Reporting to the Board of Directors, Michael manages community impact along with political and policy issues at the PNE. Prior to joining the PNE in 2000, Michael has worked within the Hospitality, Tourism and Entertainment Industry with Hotels and Attractions, locally and in the United States. In the past, he has spent time as a contract consultant, providing expertise in the area of corporate and management development. Michael has obtained a bachelor’s degree from Simon Fraser University.

    With over 25 years of experience within the Entertainment and Hospitality industry, Michael has held several leadership roles within a myriad of industry organizations. Michael is a current Board Member for the Coast Mountain Bus Company and the Vancouver Fireworks Festival Society (Celebration of Light Fireworks) and a past Board Member with Tourism Vancouver and the Canadian Association of Fairs and Exhibitions (C.A.F.E). Michael has been recognised as one of Vancouver’s Top 40 under 40 by Business in Vancouver and has served as a mentor with the SFU Beedie School of Business. As a committee member, Michael has worked with the Canadian Tourism Human Resources Council (CTHRC), Tourism British Columbia, and the International Association of Amusement Parks and Attractions (IAAPA).


    Jeff Strickland
    Vice President, Operations

    As the Vice President of Operations, Jeff Strickland is responsible for the operations of all four of the PNE’s primary activity streams: The Fair, Playland, Year-Round Events and Park Development. With over ten years of managerial experience, Jeff is a dynamic leader and skilled project manager. Jeff was first with the PNE from 2000 – 2004 and recently rejoined the team in April 2009. Jeff came to the PNE from Great Canadian Gaming Corporation, where he most recently held the position of Director of Human Resources.

    Jeff is a member of the Vancouver Board of Trade, the Human Resources Management Association and holds a CHRP designation (Canadian Human Resources Professional). A graduate from Vancouver Island University, Jeff also attended BCIT and recently completed a graduate certificate from Royal Roads University.


    Shelley Frost
    Vice President, Sales & Marketing

    Shelley joined the PNE team in January 2004, is part of the senior executive team and oversees the company’s branding, advertising, promotions, retail partnerships, ticketing systems, media plans, market research, sponsorships and site-look initiatives. In January 2018, she also assumed responsibility for sales initiatives including booking concerts, sporting events, film shoots, trade and consumer shows, festivals and cultural events in the buildings and grounds on a year round basis. The sales department also oversees group sales efforts for Fair, Playland, year round events and a number of events around the city.

    Shelley’s previous experience includes working as a senior-level executive for a publicly traded technology company, and provided consulting and freelance expertise for technology companies and arts and culture groups in the areas of sales, marketing, communications and business development for companies based in Canada, the US and Europe.  Shelley completed undergraduate degrees in both Psychology and Business (Marketing) from the University of Alberta and holds a MBA in International Marketing from Simon Fraser University.

    Shelley is a member of the Vancouver Board of Trade, Sponsorship Marketing Council of Canada and is proud to be on the Board of Directors for Embers, a DTES social enterprise. She is a regular participant in the BCAMA Senior Executive Roundtable and served on the Board of Directors for the BC Chapter of the American Marketing Association from 2002 – 2006. Shelley has taught a number of college courses and seminars in the areas of media relations, market development and international trade and is a regular guest speaker for  business associations and post secondary classes.


    Stacy Shields
    Vice President, Human Resources

    As the Vice President of Human Resources, Stacy is responsible for Human Resources, Employee Services, Payroll & Benefits and Occupational Health & Safety at the PNE. As the largest employer of youth in Vancouver, the PNE Human Resources department is responsible for recruiting up to 1,500 new employees annually. Stacy has been with the PNE Human Resources team since 1999.

    Stacy is currently a member of the Board of Directors for the Knowledge Network. She has previously served on the Board of Directors for ICBC and Vancouver Coastal Health. Stacy has also volunteered her time with the YWCA “Women of Distinction Awards” and has been a volunteer mentor through the Human Resources Management Association (HRMA).

    Stacy is a member of the Human Resources Management Association (HRMA) and is a Canadian Human Resources Professional (CHRP).

    Stacy graduated from the University of British Columbia with a degree in Biology/Psychology.